DStv Premium freefall continues

Jan

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DStv Premium destruction

MultiChoice's latest annual results have revealed that the broadcaster has continued to bleed customers in its valuable premium segment in South Africa.

As of March 2024, the DStv premium segment's 90-day active subscribers stood at 1.8 million, down around 200,000 subscribers a year ago.
 
The premium category includes subscribers on the two most expensive DStv packages — Premium and Compact Plus.
These customers contribute the highest average revenue per user (ARPU) of DStv’s subscribers.
Nobel prize in economics coming up. Who would have thought that a company generates the most revenue per client from the clients who pay the most?
:D
 
They had so many years to build a streaming product knowing people are moving online. But they were pushing their cutting edge decoders at the time that couldn't even do 1080p. Their streaming product was an after thought, and they are one now.
 
They had so many years to build a streaming product knowing people are moving online. But they were pushing their cutting edge decoders at the time that couldn't even do 1080p. Their streaming product was an after thought, and they are one now.

What's even more bizarre is that they chose to launch a competitor (Showmax) to their own streaming service. Now they're running 2 parallel streaming services. A really strange business decision.
 
DStv needs to be restructured now that people consume content differently MultiChoice doesn't need to spend extra on Showmax but try to portion what they are spending with DStv. Disney already did that same as Paramount, NBCUniversal and Warner Bros. Discovery.
 
Everyone is kissing DSTV goodbye

TV with Thinus: Angry singer Steve Hofmeyr films how he cancels his  MultiChoice account, rips DStv dish off the roof and workers showing him to  keep driving over his DStv decoder as
 
Nobody at Multichoice seems to have done an Economics 101 course. When demand for your product falls the correct thing to do is to lower your prices. They seem to think they can defy the laws of economics and do the opposite.
They dug a nice hole. Kept raising prices thinking it will keep people from defecting from premium but all it did was erode the value of those packages. Now they're in the position where if they lower prices it will make defecting from premium even more attractive. If they lower the price of premium alone it will erode the value on those packages even more. Their only hope is to completely restructure the product and what you pay for. Also stop asking a subscription for PVR functionality already paid for.
 
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