- Nov 11, 2009
See hidden discussions | Win great prizes | Get free support
The don't pay the bill or let someone else help pay the bill, you douche!
Thats a the solution. If the event costs R10 million, and 5 people want rights, then sell the rights to each of them for R2 million. If only 1 wants the rights, sell it for R10 million. Encourages broadcasters to "split" the bill and lets everyone (topTV people, DSTV people, SABC ect) happy.
So TV pays the bills and if you take the South African PSL soccer league we pay for everything, we pay for every player and the lights at the stadium and…the backroom, we pay all the bills.
It is bloody ridiculous and it will end up with us needing to have both dstv and toptv for sport.
Toptv will get the rights to f1 for instance while dstv take the english prem, toptv take italian etc. That is how it works in other countries and you end up paying far more to watch what we see on dstv. In the UK for instance you need multiple networks to view sport, the US you need multiple networks to see things like boxing, pay per view , fk no.
Don't do it!!!!!!!!!!
SA soccer will become a joke again, right now it is improving due to the money pumped into it by dstv. We really need arguably the most populated(content) sport network on the planet to stay that way. We see literally every big sporting event on dstv. Other countries have to use multiple companies to see all the sport we do.
Lets defend the monopoly and dismiss the merits competition because switching between devices might be too challenging.
DStv have possibly the best sports coverage in the world. Sure, at nearly R700 for the premium package, it is expensive in South African terms, but I love having it all in one place.
If they were to do away with exclusive rights, and, for example, TopTV had to pay half of what DStv pay for Super 15 coverage, that would be fine. Consumers would have the choice of which channel they watched on. But TopTV could not currently afford to pay the same as DStv - they simply don't have the cashflow to pay for it! Even if someone was prepared to bankroll them, they would be forced to increase their subscription fees. Sure, they would be able to get more income from advertising, but advertisers pay based on viewership, and it would take TopTV a few years to get even close to DStv's viewership.
It is very difficult for a competitor to enter a market that is already near saturation.