Ok, thanks.
So what does "deep X-box integration" actually mean for DSTV - since the X-box OS already manages to talk happily to it's own networks, and is quite capable of rendering images (local and remote) on your TV.
Does selecting a different channel on DSTV trigger any kind of client -> server transaction, or are all the channels continually streamed and up to the client to filter? The full-page ad I described shows little "energy waves" coming out of the TV icons, ostensible representing return transmissions (even in the "old analog" example), but maybe these are simply badly rendered "receptions"?
Sorry, I don't have a TV or any kind of TV subscription, and have never investigated the complexities of the TV system, new or old.