Sign up with GoogleAny reputable brand will withdraw adex from a platform that presents a risk to that brand.
If a platform cannot guarantee some sort of limit to what people can say or do then there's potentially a brand risk of my ad appearing next to contentious content and being associated with that content. Same thing happened to Facebook and Youtube, and they were forced to improve moderation.
It is just the lay of the advertising landscape. You have limited ad budget, so you're going to find the lowest risk highest return platform.
The other crappy thing for Twitter is that engagement and conversion for advertisers has not been great the last couple of years, so it's pretty easy to justify a shift of Twitter adex to any other channel that performs even marginally better.
If a platform cannot guarantee some sort of limit to what people can say or do then there's potentially a brand risk of my ad appearing next to contentious content and being associated with that content. Same thing happened to Facebook and Youtube, and they were forced to improve moderation.
It is just the lay of the advertising landscape. You have limited ad budget, so you're going to find the lowest risk highest return platform.
The other crappy thing for Twitter is that engagement and conversion for advertisers has not been great the last couple of years, so it's pretty easy to justify a shift of Twitter adex to any other channel that performs even marginally better.
