Elon Musk slams Apple after company pauses Twitter advertising

PsyWulf

PsyWulf

Honorary Master
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Messages
16,580
Well,we're over the firing and building lockdowns and blue/white/gold/red/amber/rainbow verifications,so he had to manufacture a new disaster to **** up worse
 
SlinkyMike

SlinkyMike

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Joined
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Messages
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Maybe it would be worthwhile for some users on this forum to understand a very basic marketing principle: Brand Safety:

How do you define brand safety?

Brand safety is the practice of protecting a brand's reputation and keeping it from appearing in unsafe environments. Its focus is to align your brand with other positive, authoritative, and non-confrontational brands.
Click to expand...
Source (since I know you are all such studious intellectuals): https://www.oracle.com/cx/advertising/brand-safety/what-is-brand-safety/

With this context it should be very clear why Apple has slowed down advertising on Twitter and why it might be a good idea to remove the app from the App Store.

Let's spell it out for the 'free thinker' community: having you brand featured alongside tweets containing the n word or holocaust denial or hate focused on the LGBTQIA+ community is not brand safe as you risk alienating customers. Allowing an application that provides access to such content, unmoderated could have a similar impact.

The fact that Elon doesn't know this and thinks that Tim Cook directly makes these decisions as opposed to leaving such things to his marketing dept. and agencies is hilarious and embarrassing. You can tell why Apple is a trillion dollar company with liquidity into the hundreds of billions while Elon sits on a pile of funny money: it's because Apple is a properly run company managed by sane individuals who know what they are doing while Elon is a chronically online man-baby spending his days tweeting nonsense and picking fights with giants.

Another observation pertaining to brand safety is that if Apple, a trillion dollar company with the best lawyers, marketers and creative minds on the planet intrinsically understand that the public opinion of the changes at Twitter will hurt their brand then you can trust that that research is sound and that the vast majority of people are not alt-right neckbeards who hate gays, women and PoC. Look at the US midterms if you wish to shore up your faith in humanity, the right is losing the 'cUlTuRe WaR!!!1', and they are panicking.
 
Pegasus

Pegasus

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SlinkyMike said:
Maybe it would be worthwhile for some users on this forum to understand a very basic marketing principle: Brand Safety:


Source (since I know you are all such studious intellectuals): https://www.oracle.com/cx/advertising/brand-safety/what-is-brand-safety/

With this context it should be very clear why Apple has slowed down advertising on Twitter and why it might be a good idea to remove the app from the App Store.

Let's spell it out for the 'free thinker' community: having you brand featured alongside tweets containing the n word or holocaust denial or hate focused on the LGBTQIA+ community is not brand safe as you risk alienating customers. Allowing an application that provides access to such content, unmoderated could have a similar impact.

The fact that Elon doesn't know this and thinks that Tim Cook directly makes these decisions as opposed to leaving such things to his marketing dept. and agencies is hilarious and embarrassing. You can tell why Apple is a trillion dollar company with liquidity into the hundreds of billions while Elon sits on a pile of funny money: it's because Apple is a properly run company managed by sane individuals who know what they are doing while Elon is a chronically online man-baby spending his days tweeting nonsense and picking fights with giants.

Another observation pertaining to brand safety is that if Apple, a trillion dollar company with the best lawyers, marketers and creative minds on the planet intrinsically understand that the public opinion of the changes at Twitter will hurt their brand then you can trust that that research is sound and that the vast majority of people are not alt-right neckbeards who hate gays, women and PoC. Look at the US midterms if you wish to shore up your faith in humanity, the right is losing the 'cUlTuRe WaR!!!1', and they are panicking.
Click to expand...
So Twitter was totally safe before last month?
 
ShaunSA

ShaunSA

Derailment Squad
Joined
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Messages
49,764
SlinkyMike said:
Maybe it would be worthwhile for some users on this forum to understand a very basic marketing principle: Brand Safety:


Source (since I know you are all such studious intellectuals): https://www.oracle.com/cx/advertising/brand-safety/what-is-brand-safety/

With this context it should be very clear why Apple has slowed down advertising on Twitter and why it might be a good idea to remove the app from the App Store.

Let's spell it out for the 'free thinker' community: having you brand featured alongside tweets containing the n word or holocaust denial or hate focused on the LGBTQIA+ community is not brand safe as you risk alienating customers. Allowing an application that provides access to such content, unmoderated could have a similar impact.

The fact that Elon doesn't know this and thinks that Tim Cook directly makes these decisions as opposed to leaving such things to his marketing dept. and agencies is hilarious and embarrassing. You can tell why Apple is a trillion dollar company with liquidity into the hundreds of billions while Elon sits on a pile of funny money: it's because Apple is a properly run company managed by sane individuals who know what they are doing while Elon is a chronically online man-baby spending his days tweeting nonsense and picking fights with giants.

Another observation pertaining to brand safety is that if Apple, a trillion dollar company with the best lawyers, marketers and creative minds on the planet intrinsically understand that the public opinion of the changes at Twitter will hurt their brand then you can trust that that research is sound and that the vast majority of people are not alt-right neckbeards who hate gays, women and PoC. Look at the US midterms if you wish to shore up your faith in humanity, the right is losing the 'cUlTuRe WaR!!!1', and they are panicking.
Click to expand...

tl/dr/dc
 
SlinkyMike

SlinkyMike

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Messages
9,578
ShaunSA said:
Isn't it beautiful though

One man making so many adults cry :ROFL:
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It's interesting how perspectives can differ: according to this article, Elon is crying to Tim Cook about losing ad-revenue while Tim Cook is dead silent and you see Elon causing people to cry? How did you get there from here? :ROFL:
 
ShaunSA

ShaunSA

Derailment Squad
Joined
Sep 7, 2005
Messages
49,764
SlinkyMike said:
It's interesting how perspectives can differ: according to this article, Elon is crying to Tim Cook about losing ad-revenue while Tim Cook is dead silent and you see Elon causing people to cry? How did you get there from here? :ROFL:
Click to expand...

I'm reading MyBB posts so I'm not sure where you think I am :whistling:
 
capd

capd

Executive Member
Joined
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Messages
5,047
Virex said:
They say hell is filled with Politicians, Lawyers and Journalists. Makes sense
Click to expand...
How serendipitously precognisive of you, mentioning this! Please add marketers and @SlinkyMike 's to the list. Hell has never looked so bad.

SlinkyMike said:
Maybe it would be worthwhile for some users on this forum to understand a very basic marketing principle: Brand Safety:


Source (since I know you are all such studious intellectuals): https://www.oracle.com/cx/advertising/brand-safety/what-is-brand-safety/

With this context it should be very clear why Apple has slowed down advertising on Twitter and why it might be a good idea to remove the app from the App Store.

Let's spell it out for the 'free thinker' community: having you brand featured alongside tweets containing the n word or holocaust denial or hate focused on the LGBTQIA+ community is not brand safe as you risk alienating customers. Allowing an application that provides access to such content, unmoderated could have a similar impact.

The fact that Elon doesn't know this and thinks that Tim Cook directly makes these decisions as opposed to leaving such things to his marketing dept. and agencies is hilarious and embarrassing. You can tell why Apple is a trillion dollar company with liquidity into the hundreds of billions while Elon sits on a pile of funny money: it's because Apple is a properly run company managed by sane individuals who know what they are doing while Elon is a chronically online man-baby spending his days tweeting nonsense and picking fights with giants.

Another observation pertaining to brand safety is that if Apple, a trillion dollar company with the best lawyers, marketers and creative minds on the planet intrinsically understand that the public opinion of the changes at Twitter will hurt their brand then you can trust that that research is sound and that the vast majority of people are not alt-right neckbeards who hate gays, women and PoC. Look at the US midterms if you wish to shore up your faith in humanity, the right is losing the 'cUlTuRe WaR!!!1', and they are panicking.
Click to expand...
 
SlinkyMike

SlinkyMike

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Joined
Jan 23, 2006
Messages
9,578
Pegasus said:
It's not a whatabout.

Just trying to understand your point. But I guess you fell apart there.
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Ok, my apologies I thought it was pretty clear. Totally fair to ask the question.

Brand Safety is pretty much all about public opinion, whatever isn't usually centres around risk and compliance.

So even if Dorsey still ran Twitter and made the changes that Elon has it would not be brand safe fro Apple. I guess my further point is that Elon is such a narcissist, and so stupid, small and uninformed that that he thinks this is Tim Cook taking a swipe at him personally as opposed to running a business the way it should be run.

Even a halfwit should be able to deduce that this s why Twitter had all these things in place to begin with: ad-revenue. LOL, even when he sees the damned thing going away he still cannot get his head around the fact that the previous management had already learned this lesson! :ROFL:

Elon is laughably out of his depth and it's really starting to show.
 
Pegasus

Pegasus

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Joined
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Messages
13,975
SlinkyMike said:
Ok, my apologies I thought it was pretty clear. Totally fair to ask the question.

Brand Safety is pretty much all about public opinion, whatever isn't usually centres around risk and compliance.

So even if Dorsey still ran Twitter and made the changes that Elon has it would not be brand safe fro Apple. I guess my further point is that Elon is such a narcissist, and so stupid, small and uninformed that that he thinks this is Tim Cook taking a swipe at him personally as opposed to running a business the way it should be run.

Even a halfwit should be able to deduce that this s why Twitter had all these things in place to begin with: ad-revenue. LOL, even when he sees the damned thing going away he still cannot get his head around the fact that the previous management had already learned this lesson! :ROFL:

Elon is laughably out of his depth and it's really starting to show.
Click to expand...

I'm actually just seeing your usual hate and stupid based posts.

You just put more effort into it than usual.
 
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