Eskom acting CEO Calib Cassim answers questions about logo tender

Jan

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Why Eskom is considering spending millions on new logos

Eskom acting CEO Calib Cassim has said it isn’t inevitable that they will award the tender to redesign the ailing state-owned power utility’s brand identity.

Responding to questions at Eskom’s annual results presentation, Cassim explained that the tender is not only about Eskom’s logo, but about brand identities for their separate divisions.
 
Why Eskom is considering spending millions on new logos

Eskom acting CEO Calib Cassim has said it isn’t inevitable that they will award the tender to redesign the ailing state-owned power utility’s brand identity.

Responding to questions at Eskom’s annual results presentation, Cassim explained that the tender is not only about Eskom’s logo, but about brand identities for their separate divisions.
I like the ceo's bad excuse to waste money while they can't keep the lights on....
 
"Eskom acting CEO Calib Cassim answers questions about logo tender"

Someone must eat?
 
Just unbelievable. Leave the logo for now until generation is sorted out. They are going to waste more time and thought around logos, uniforms, repainting vehicles, etc that just getting our power sorted out. Keep the lights on first. I've realised over the years that these rebrandings and turnaround strategies have actually never borne fruit. They are just to deflect attention from dealing with the real issues everyone knows are still there.
 
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