Why Eskom is considering spending millions on new logos
Eskom acting CEO Calib Cassim has said it isn’t inevitable that they will award the tender to redesign the ailing state-owned power utility’s brand identity.
Responding to questions at Eskom’s annual results presentation, Cassim explained that the tender is not only about Eskom’s logo, but about brand identities for their separate divisions.
Eskom acting CEO Calib Cassim has said it isn’t inevitable that they will award the tender to redesign the ailing state-owned power utility’s brand identity.
Responding to questions at Eskom’s annual results presentation, Cassim explained that the tender is not only about Eskom’s logo, but about brand identities for their separate divisions.