In a move reminiscent of the F1 tobacco ban, the EU has fired an opening salvo as it seeks to ban sponsorship of the sport involving alcohol.
When Pitpass reported moves by the EU to end alcohol sponsorship in F1 back in May, some dismissed the claim as "alarmist" and "sensationalism", however, an open letter from Mariann Skar, Secretary General of the European Alcohol Policy (Eurocare) to (FIA president) Jean Todt makes it clear that the EU means business, a move which could seriously impact a number of teams.
Just weeks prior to our report, Force India announced a new sponsorship agreement with vodka brand Smirnoff which followed Martini's title sponsorship of Williams and Johnny Walker, currently a partner of McLaren, subsequently being named as the sport's official whisky.
Sensitivity about alcohol sponsorship in motor racing is especially acute because of the role of drinking in road accidents. In the European Union 25% of all road deaths are attributed to alcohol misuse and it is estimated that 6,500 deaths would be avoided if all drivers obeyed drink driving laws.
In May we revealed that a leaked report from the (UK's) Labour Party revealed plans to ban alcohol sponsorship if they take office after next year's General Election, while some MPs are already calling for a UK version of France's Loi Évin, which bans alcohol advertising on television, in cinemas, and from sponsoring of sporting events.
The emergence of the alcohol sponsorship issue is a major challenge for the Todt who has made road safety a major theme of his Presidency. In the 1990s former FIA President Max Mosley tried to broker a compromise deal on tobacco with the EU to gain time for teams to find alternative sponsors. He succeeded but the sport was mired in controversy as a result.
Now Todt faces the awkward tightrope of similarly defending the interests of the sport and maintaining a credible commitment to road safety. This will be no easy task and makes the FIA's relationship with the World Health Organisation (WHO) especially sensitive as it is the United Nation's agency with responsibility not just for alcohol control but also road safety.
The Eurocare letter, which has been sent to Bernie Ecclestone, WHO officials and various European Commissioners, reads as follows.