Facebook's new ad measurements

Hanno Labuschagne

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Facebook's new ad measurements

Facebook Inc. is changing the way it counts user profiles for advertising purposes — a move that will increase the number of total accounts an advertiser can reach — as part of an effort to improve privacy.

The company currently uses data, like a user’s email address or phone ID, to link that person’s Facebook and Instagram accounts for advertising purposes. “We counted someone with multiple accounts as one person,” Facebook explained in a blog post Monday.

[Bloomberg]
 
Will I stop being advertised to? No
Does this policy change matter? No
 
someone explain this to me - giving your details out to advertisers? how does that "improve privacy"?

accounts an advertiser can reach — as part of an effort to improve privacy.
 
Phone ID? Thats the dangerous one. What exactly is a phone ID?
 
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