The lack of literacy among 30% of the population means that these users are susceptible to being tricked by misinformation and disinformation. The increasing use of cutting-edge technology like deep fakes negatively impacts their ability to identify and respond appropriately to fake news.
This could potentially change the elections - ready your engines, ladies and gents! (And get to work ...)
We do have a problem, there are various organisations and people out fighting misinformation and disinformation by conducting misinformation and disinformation themselves. It is not only states and governments that are entrenched in information warfare, but business too. The internet has just made it uglier than before.
Now, not everyone is driving a body of lies, but it is chaotic and not easily untangled. This happens on a microscale too: friends, family... and it's pretty bad in the corporate world where everyone is baying for their piece of the cake.
In my personal view, it has very little to do with literacy, as I always say people are more likely to believe what they want to believe, and that is what is being exploited. Learn to ask questions, but also learn to ask the right questions, and for that you will start to think for yourself, and that is what businesses need to encourage, but corporate culture in itself is an instrument of swaying belief. Dissenters are always pushed out or aside.