Peugeot, Fiat tie-up creates world's 4th-largest car firm
And so, the rumours have turned out to be true: the world has a new car company. PSA and FCA have successfully negotiated a corporate merger and the result of the tie-up is the world’s 4th largest car company. In fact, the multinational is bigger than Hyundai Motor Company (and that includes Kia!).
Earlier this year, FCA (Fiat/Chrysler) was in advanced negotiations with Renault to form a merged automotive giant, but the latter’s Alliance partner, Nissan, effectively scuppered the deal. However, the Italo-American company remained on the lookout for a strategic partner.
FCA has a thriving bakkie business (Ram) and sales of high-margin muscle cars and SUVs (Chrysler, Dodge and Jeep) remain strong, but the company is struggling outside of North America. It has neither the volumes nor the market access to rival German, Japanese and Korean brands in the European small-vehicle market, where Fiat was once a major player.
Who'll benefit the most from this?
Architects of this merger have championed its ability to solve issues for PSA and FCA on opposite sides of the Atlantic by leveraging scale and production synergies. However, it remains to be seen how the firms will scale platforms and technology sharing arrangements to allow PSA products to enter America as well as give FCA a rejuvenated presence in Europe at the same time...
All the brands which are part of this new PSA/FCA merger are peripheral participants in the South African market. Jeep and Opel might have legacy, but their sales volumes are a trickle. Much the same can be said for Peugeot, although the French firm did recently overhaul its local operations.
And so, the rumours have turned out to be true: the world has a new car company. PSA and FCA have successfully negotiated a corporate merger and the result of the tie-up is the world’s 4th largest car company. In fact, the multinational is bigger than Hyundai Motor Company (and that includes...
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