First Ford, then Holden and now Toyota

Holden’s concept cars could be saved - whichcar

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General Motors’ global head of design, Mike Simcoe, is personally overseeing the plan to save and preserve Holden’s Aussie concept cars.

The future of Holden’s priceless concept car collection remains undecided for now but will be locked down in the coming weeks.

It’s understood the collection, which includes halo cars like the Holden Hurricane, Efijy and Coupe 60, will remain in Australia, though Detroit is yet to hand down an official edict.

Also being discussed is the future of Holden’s larger collection of historical vehicles and extensive archive.

It’s understood an official company bulletin will be released shortly about the future of the cars and the archive.

While GM (not Holden) owns the cars and archive, Holden insiders say it’s unlikely the cars will be sent back to Detroit.

“They don’t have the room in their heritage centre for the cars,” Wheels was told. “I don’t think they’ll be sent to the States. No decision has been made, but they understand the significance of these cars.”

A GM archivist is visiting Holden in the coming weeks, but not to discuss the future of the car collection. Instead, they’ll be working on digitising Holden’s existing archive.

The archivist’s visit was organised before GM had made a decision on Holden’s future.

Holden’s current director of design, Richard Ferlazzo, is personally invested in ensuring the concept cars remain here in Australia.

Within GM’s internal structure, it’s the design department that retains ownership and oversight of the concept vehicles.

There are more than a dozen high-profile Holden concept cars currently being kept at the company’s Salmon Street HQ in Port Melbourne.

They include the 1969 Hurricane, 1970 Torana GTRX, 1998 Monaro Concept, 2000 Sandman, 2001 Utester, 2002 Commodore SSX, 2004 Torana TT36, 2005 Efijy, and 2008 Coupe 60.

 
The rise and fall of Holden, Australia’s iconic car | ABC News

The iconic Australian car brand Holden is being axed after decades making and selling cars such as the Commodore, Astra and Barina. Jeremy Fernandez looks back on the car maker’s 164-year legacy.

 
The rise and fall of Holden, Australia’s iconic car | ABC News

The iconic Australian car brand Holden is being axed after decades making and selling cars such as the Commodore, Astra and Barina. Jeremy Fernandez looks back on the car maker’s 164-year legacy.

Enjoyed the watch. Good history from start to untimely demise.
 
Slideshow:

The epic rise & tragic fall of Holden

2021 sees the end of Holden. We take a look back at the history of the famous Australian car maker

 
Holden Monaro Convertible: Australia's Mercedes-Benz SL that almost was

While many people have seen or heard of the Monaro-based Marilyn convertible, there was another convertible concept a decade before it.

When Holden pulled out of Australia in 2017, a number of prototypes, design sketches, and stories came to the surface.

That includes the story of what was going to be the Holden Monaro Convertible. Not Marilyn, the Monaro-based convertible built for the 2004 Melbourne motor show, but the original based on a VN Commodore.

A phone call about one particular Monaro Convertible sparked my interest. It’s a vehicle that wound up in the hands of a former senior engineering employee, before being sold to a friend of mine.

Not only did we get behind the wheel of the car, it came with comprehensive documentation showing the design, engineering, and marketing process Holden and HSV were planning to follow in a bid to bring the vehicle to production.

While our main focus here is new cars, this story is too good to stay hidden.


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