First iQOS e-cigarette store opening in South Africa

Jamie McKane

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First iQOS e-cigarette store opening in South Africa

Philip Morris International Inc. will open a flagship store in Johannesburg as it tries to stoke demand in Africa for its alternative cigarette known as iQOS, which heats rather than burns tobacco to give users their nicotine kick.

The Marlboro maker plans to use the shop as a springboard to expand in the rest of the continent, according to spokesman Alessandro Poggiali. South Africa is the only African country in which Philip Morris distributes iQOS, but more are slated to follow, he said.

[Bloomberg]
 

Ninja'd

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Would an announcement like this not be considered advertising? And aren't advertising cigs/ecigs banned?
 
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