All the major banks currently have a sustantial microlending division. I seriously don’t think a secondary read only internet banking account carries more risk to the company than what is inherently present in the micro lending business. Therefore calling 22Seven risky is like the pot calling the kettle black.
Perceived risk aside, 22Seven offers a service with high utility value in the current economic environment. FNB identified a simple way to negate a lot of the risk and took the initial blind leap without exposing themselves to excessive risk or even to excessive financial cost.
After only a few weeks in the news 22Seven now has one of the largest banks in the country behind them, thus providing them with a large enough population to start operating. The inherent benefit of starting off with a smaller population is that 22Seven can ease into the market, ironing out any bugs and enhancing their offering along the way.
If the concept works, which is likely now that they have serious backup, the other banks will soon scramble to get on board in order to not be left behind. By that time FNB will most probably have all 10 fingers in the pie as I am certain that their initial leap of faith will not go unrewarded. Big risks = big rewards after all. I would not be surprised if 22Seven offered rewards or discounted rates to FNB clients in future. Furthermore, being 22Seven’s lifeline might also afford FNB certain liberties in dictating “enhancements” to better integrate with their existing systems thereby adding value to what FNB currently offers their clients. I would even go as far as to speculate that 22Seven may eventually even be completely absorbed by FNB, giving them a runaway lead in financial data aggregation technology and services.
Yes, the initial risk was high, but all the major players had the means to negate it to an acceptable level by setting up read-only internet banking profiles. In many aspects this opportunity was really a no-brainer and I can’t help but think that the banks that got left behind may sorely regret their decision in the not-so-distant future.