Ford is “under-earning” on its cars

kolaval

kolaval

Executive Member
Joined
May 13, 2011
Messages
8,985
Why would Ford try that nonsense that didn't work for GM?

In the 1950s there were four choices of car manufacturer in the United States: GM, Ford, Chrysler and AMC.
...
GM saw its U.S. market share drop dramatically from 35 percent in 1990 to 23.8 percent in 2007
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In 2007, GM lost $729 per vehicle, in large part due to incentives. Realizing that the model was unsustainable, GM announced it would reduce the amount of the cash-back incentives it offered, and with that reduction, sales plummeted.
No cash, no customers.
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