And perhaps the target for installation of 30 days - whilst thats the legislated target - is way too long. The long term aspiration should be real time activation - why not? It should be possible to achieve 24hour activation now if the infrastructure is in place - its only a matter of some online config and a bit of wire to the DSLAM in the exchange.
And that ADSL is only used for 'basic internet access' as a statement of fact is doubtless true. Until there is the speed and affordable bandwidth we cannot do more. Until broadband feels psychologically like the a limitless connection people will be careful and avoid 'wasteful' applications to make sure they have access to their email.
Equivalent to the retail store that only stocks and sells one of a particular item a week - "by there is no demand for this product, we only sell one a week...". There clearly is demand.