To be honest, the specs on the proposed phone is not new. Wonder how they would structure the ads. It could be quite revolutionary for the advertising industry if it could significantly reduce the ad waste of many other advertising mechanisms. The ideal would be to flight an add via cell phones and people immediately respond coz that is exactly what they are looking for. Combine google ads with the GPS locations of the phone user so the first ads are the closest service provider to your location. Much quicker type of yellow pages. And the phone number is just one button away - mmm... any techies out there wanting to write the software?