Which top-10 automakers rely most on a single model?
Which of South Africa’s 10 best-selling automotive brands in July 2024 relied most on a single model? Let’s take a closer look at some intriguing sales statistics to find out…
Some automotive brands rely heavily on a single model, while others see their sales spread across several nameplates. Just how does this phenomenon play out between the most popular marques in South Africa? Well, we broke down the figures for Mzansi’s 10 best-selling brands in July 2024 to find out.
The calculation is a straight-forward one: simply take the sales effort of each firm’s best-selling model and divide it by that brand’s overall total for the month. Keep in mind that we used brand tallies here (for example, Volkswagen rather than the overall VW Group) and restricted this exercise to a single month. Right, let’s take a closer look at what turned out to be a fascinating set of figures…
1. D-Max for Isuzu – 79.2%
2. Ranger for Ford – 77.8%
3. Jolion for Haval – 75.3%
4. Tiggo 4 Pro for Chery – 67.8%
5. Magnite for Nissan – 55.8%
6. Grand i10 for Hyundai – 51.2%
7. Polo Vivo for VW – 45.2%
8. Kiger for Renault – 40.2%
9. Hilux for Toyota – 27.9%
10. Swift for Suzuki – 21.7%