They are treating the symptom not the cause. Use a legislative hammer instead of addressing the problem
What is happening:
Problem: Income low?
Solution: Force additional income. Legislate forced license payments.
Should be:
Problem: Income low?
Solution: Balance expenses to income, reduce expenses:
1) Staff travel, only pay economy flights. Do not compensate vehicle parking costs.
2) Cut the excessive amounts of leave given to SABC employees, sick leave especially. Reduce to min required by law. Reduce annual leave. Suspend option of annual leave cash payouts.
3) Cut any extra employee benefits until financial stability is restored.
4) Reduce labor costs - offer staff a choice , either accept a pay cut (Bigger cut the higher the salary) and frozen increases (Get to keep your job, help the company turn around), or take a VSP with generous compensation. Refuse to take either, get retrenched with min required compensation. You decide your fate in the company.
5) Attract viewers by offering viewers what they want to watch, get rid of the local content % enforcement.
6) Complete digital migration and switch to pay to view model. Pay gate will ensure license enforcement. Only those who want to watch, will pay and watch. Operate as a business and not a state service. State service no longer works because they assume they deserve tax payer money. When tax payers believe they do not.
7) After the company starts turning a profit, introduce performance based increases, performance is reviewed by manager and 3rd party, otherwise only a at inflation increase is approved.
Etc etc etc... Many steps can be taken. But are not even considered. Politically connected SABC Executives and unions will always block alternatives. They want a magic bullet to allow them to continue the status quo.
Meanwhile every Rand given to bail out SABC is a rand that taken from other more beneficial services. Housing, Health care, Law enforcement, infrastructure maintenance.