Hedge funds use unknown data guru to make millions on Nintendo

Jamie McKane

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Hedge funds use unknown data guru to make millions on Nintendo

Hedge funds will look almost anywhere for an edge. When it comes to trading shares of Nintendo Co., they’re turning to a tiny research shop in a corner of Tokyo better known for used booksellers and guitar stores.

Media Create Co. is the brainchild of Atsushi Hosokawa, a 63-year-old who got his start cold-calling video-game stores for information. His firm now tracks sales in Japan and other Asian countries, estimating shipments ahead of official company releases with enough precision that he’s drawn more than two dozen hedge funds as clients.

[Bloomberg]
 
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