Here’s how well Discovery’s Vitality programme works when combined with an Apple Watch

[BusinessTech]

Here’s how well Discovery’s Vitality programme works when combined with an Apple Watch

A new behaviour change study by independent research institute, Rand Europe, has shown that Vitality incentives combined with the Apple Watch deliver dramatic and sustained improvements in physical activity levels.

 

[noxibox]

How did they determine that activity increased?

 

[HumanShield]

So the incentive to get the watch for "free" when hitting your goals had no impact on this... </s>

 

[noxibox]

So the incentive to get the watch for "free" when hitting your goals had no impact on this... </s>

If they weren't measuring the person's exercise before the person acquired the watch, then they have no evidence anything has changed, other than the person now being compelled to submit exercise data to avoid paying.