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What does it even mean?
is a Latin phrase meaning "out of nothing". It often appears in conjunction with the concept of creation, as in creatio ex nihilo, meaning "creation out of nothing", chiefly in philosophical or theological contexts, but it also occurs in other fields.
In theology, the common phrase creatio ex nihilo (lit. "creation out of nothing"), contrasts with creatio ex materia (creation out of some pre-existent, eternal matter) and creatio ex deo (creation out of the being of God). Creatio continua is the ongoing divine creation.
The phrase ex nihilo also appears in the classical philosophical formulation ex nihilo nihil fit, which means "out of nothing comes nothing".
When used outside of religious or metaphysical contexts, ex nihilo also refers to something coming from nothing. For example, in a conversation, one might call a topic "ex nihilo" if it bears no relation to the previous topic of discussion.
irrelevant compared to reliability and price.
What does it even mean?
I'm a customer of both Hetzner and Domains. Why is this relevant?
Why not reply to the substance of their comments rather than question whether they're entitled to an opinion.
I'm very curious as to the long term effect of shifting to an unprofessional name. It surely can't be good.
It's not a trade-off of service over name. Domains.co.za have exceptional service and name.
My point was that I expect a decent number of businesses to opt for a professional sounding web host.
Choices are rather limited when you need both a .com and .co.za with the same name, especially 7 letters or less. Not a terrible choice, tbh.
This thread is not about reliability or price - it is about a stupid name. Boss called me to ask who the hell these "zenlow" people are that just sent him an email. He (like me) is way too busy to read some blurb about somebody's stupid renaming. We use them. They are average. They also have had huge problems with data integrity and open storing of sensitive data.
As per their communication to customers:
We chose the name xneelo (pronounced ex-nee-lo) with care: inspired by a Latin phrase that translates into the ability to ‘create something out of nothing’. We believe that our new name speaks to the resourcefulness, ingenuity and industrious spirit of our customers - and of our team.
Because if you were a customer you would know the reason they changed to Xneelo - It was detailed in a long email to customers. Your subjective view of professional or unprofessional in a name is just that, subjective.
I wasn't criticising Domains.co.za's service merely that your view is subjective and unless a name is completely offensive I don't see why any commercial agreement would be put at risk due to a name change.
On the face of it, it is not good. But people take time to adapt to change. In a few months it may seem just fine, or not. The proof will be in their results. Surely they did not change it willy-nilly? Must have been focus groups and so forth to first gauge the proposed change?
Choices are not limited at all. You simply need to cough up if you want a snazzy .com. Sedo.com and similar domain marketplaces have a gazillion excellent domains for sale.
There is no excusing a name as awful as xneelo. It would suck for a restaurant. It would suck for a household cleaning product. It would suck for medicine. It especially sucks for a web hosting company whose bread and butter comes from serious business clients.
It really is a fundamental failure in branding. Hetzner SA didn't adequately understand their position in the market and the profile of their typical high-value client. A silly childish brand that sounds like a goofy first-year project name chosen purely because the domain was available is not great when your clients are primarily business entities.
They could have chosen to drop R50-100k on a high-authority .com domain. Instead they went with xneelo. Oh Jesus.
Not everything is subjective. Otherwise, branding would be an almost impossible service to provide as an agency. We have a fairly good idea of what tends to work and what doesn't.
Two of the most basic characteristics of a good brand are not present in xneelo:
1. A clear identity
2. Built around your audience
People can't even pronounce the stupid word, and it's not of a suitable register for their business clients.
Almost always, if I don't like a brand name I just regard it as my subjective dislike and try to bridge the gap and understand why. This is one of the few times I feel safe in my opinion that the rebrand is a wholesale failure.
Yes it is. People subconsciously cross off options all the time based on the names of products and services. Branding impacts your decisions in a huge way whether you want it to or not.Agree to disagree with your opinion as there are plenty of examples of very successful businesses with subjectively crappy names. It's not a fundamental consideration I make when deciding who deserves my business.
Yes it is. People subconsciously cross off options all the time based on the names of products and services. Branding impacts your decisions in a huge way whether you want it to or not.
I'm not claiming it's the beginning of the end for xneelo. But I would definitely expect Domains.co.za to be very happy that their main rival now has an unprofessional name.