James “Bakery” Baker no longer plays
Heroes of the Storm competitively. Before retiring through injury, the 21-year old Brit was the captain and support player for Team Dignitas, widely regarded as one of the best teams in Europe – and even the world. From 2015 to 2017 he played a major role in many of the squad’s biggest tournament successes, collected
more than a hundred thousand dollars worth of prize money, and has no doubt helped foster the game’s competitive scene.
With that wealth of experience, it makes him the perfect person to ask about the journey Heroes of the Storm esports has been on since Blizzard’s MOBA launched in 2015, and the current health of the game for professional players today. In such a crowded market, where it’s surrounded by rivals from all sides, is Heroes of the Storm a viable career choice for someone looking to get into esports? How successful has Blizzard’s approach to supporting the game been for all involved?
When we speak in June, Baker is at Dreamhack Summer in Sweden to watch his ex-teammates compete in the Mid-Season Brawl of this year’s Heroes of the Storm Global Championship (HGC). It’s a fittingly titled tournament that serves as the halfway point of Heroes esports in 2018, as 12 of the world’s best teams are pitted against each other for the first time that season. And although Baker doesn’t play for Dignitas anymore, he’s still supporting the game in a new development role at the organisation – one that he says has him just as driven and inspired to grow and nurture the community further.
“As an organisation we love Heroes of the Storm and we all play it, so the bigger it is the better,” says Baker. “We’re always talking to Blizzard about feedback we have and they can come to us with ideas sometimes. We’re always working together with the team, with the orgs and also with Blizzard to try and make Heroes better.”
But just how much bigger and better does Heroes of the Storm need to be? A surprising statistic: during 2017 Blizzard offered the
4th most prize money in esports for Heroes of the Storm. That was more than the likes of Hearthstone, StarCraft 2 and Overwatch, as well as some major growing esports such as Rocket League, PUBG and Rainbow Six Siege. So, surely that’s a good sign, right?
“It’s not where everyone wants it to be,” admits Bakery. “You go outside at Dreamhack you see 15 million people playing Fortnite. And, yeah, maybe three people playing Heroes. I’d like more people playing it, more people talking about it and just more organisations in the space as well.”
While it’s true that Dreamhack is as packed to the brim with Fortnite players as a fully-loaded battle bus, Heroes of the Storm has still carved out its own arena in the convention hall for the Mid-Season Brawl. Fans are cheering their favourite teams, meme-worthy signs are being waved around, and there’s the constant pounding of thunder.
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