- Jun 28, 2017
Really? News24 is a tech and/or gaming site? Didn't know that.Admiral CEO... what's that, the CEO of a ship?
Article mentions one site only... no surprise... news24.
Seems to be another Naspers whinge in the form of an article
Rua said that in South Africa they have measured an average of 15% of site visitors using ad-blockers. 'The rates vary based upon the content of the site. For example, tech sites can be 20%-30% blocking rates,” said Rua. Gaming sites are hit even harder, and ad-block rates can measure over 50%.
What?He added that adblock visitors are more valuable than the average visitor, which means revenue losses can be higher than the simple adblock rates reported.