How to Pitch to PnP, Shoprite, Woolworths, etc

f22raptor

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Nov 17, 2015
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I have created a food product. It might take years to make it find the capital to put it on shelves. Do Picknpay, et al accept concepts from outside the company?
 

Polymathic

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Mar 22, 2010
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Start with your local Spar and Family owned Pick n Pay stores.

OP which province are you in?
 

saor

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I reckon you'll have a very hard time with an NDA for something like a recipe. They can probably change an ingredient and get around it if they wanted to.
 

jsheed_sa

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May 27, 2005
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Have you been living under a rock?

Woolworths vs Frankies
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Woolworths vs Pasta

 

garp

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Aug 2, 2004
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My take - you need to start small. If you're able to produce a limited quantity and supply it via small independents and build a bit of brand recognition or loyalty, even if it is just locally, then you'll have much more leverage and a track record with the big distributors. It will, firstly, provide evidence that you came up with the idea, and secondly, provide buyers at larger distributors with some confidence that there is a market and you know what you're doing. This might be a way to bootstrap income for development, depending on the product.

The big retailers are the wrong avenue for finding seed capital, I'd say, unless you're prepared to potentially lose control and settle for a whatever they see fit to throw your way. Even if it's a really good concept, actually especially if it is a good concept, you have no bargaining power with the distributors without any of those protections and history shows that they will have no qualms using product ideas, unless it is something that you can actually get a patent or some kind of legal protection for, but then again you need capital for that.
 

f22raptor

Well-Known Member
Joined
Nov 17, 2015
Messages
157
Have you been living under a rock?

Woolworths vs Frankies
Woolworths vs Hummingbird design
Woolworths vs Ubuntu baba baby carrier
Woolworths vs SuperLatte
Woolworths vs Pasta

Thanks for the heads up.
 

Shaylin

Member
Joined
Mar 1, 2019
Messages
10
Hello. Have you considered starting small? Start selling your products at local markets and food festivals. This is an effective way to build a solid customer base and to prove to the retailers that your business is a worthwhile investment. Alternatively, go to pick n pay, or any other retailer, and find a product that they stock from a small brand. Contact that brand and ask for their advice.

Hope this helps.
 

newklear

Senior Member
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Apr 15, 2008
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791
I'd suggest sourcing, discussing and perhaps partnering up with a Merchandising company that is set in the industry already.
 

ToxicBunny

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Apr 8, 2006
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84,539
If you want to try get a gauge of the popularity of such a product prior to ramping up to retailer level productions, I would suggest starting out at your local farmers market type setup... build a bit of a loyal following, then trying expand to local supermarkets...
 

newklear

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Apr 15, 2008
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Do you know any in particular?
I am now out of the industry unfortunately but did deal with a company called Chlolin Marketing which was run by Stoffel Nieuwoudt (ex MD from PnP). They merchandised a product on my behalf, honestly not sure if they still even exist, I am going back more than 15 years ago. I had an agreement with the merchandising company, they paid me directly and dealt with the various stores on their own accord.

For a full list with registered Consumer Goods Council of marketing/merchandising companies, see here

Times have changed though, so perhaps a good idea is, to use the facets of social media and flea/farmer markets at your disposal. Of course all depends on the product but suppose it won't hurt to speak to as many people as possible. Just don't leak your product to be stolen!
 

f22raptor

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Nov 17, 2015
Messages
157
I am now out of the industry unfortunately but did deal with a company called Chlolin Marketing which was run by Stoffel Nieuwoudt (ex MD from PnP). They merchandised a product on my behalf,
What product was it?
 
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