HTC’s smartphone business might slowly be recovering thanks to U11


Expert Member
Mar 30, 2016
According to the company, its June revenue was the highest since last December, and it’s thanks to the increasing popularity of the HTC U11.

If you’ve been in the Android world for some time, you probably know a thing or two about HTC’s unfortunate history: from a dominant market player with beautiful aluminium phones to a struggling company reporting loss after loss. In fact, in 2016, apart from one month, every month saw a year-over-year decrease as big as 79 percent. When it launched the HTC U Ultra earlier this year, not only was it disappointing for many, but it had people doubting if HTC actually wanted to get back into the game. Well, its evolved sibling, the HTC U11, is an entirely different story, it seems.

According to HTC, its June revenue saw a 52 percent month-over-month increase and an 8 percent year-over-year increase to NT$6.89 billion or roughly $225.2 million. This is the highest in six months, and had HTC not manufactured the Pixel phones (which helped it cross the NT$7 billion mark in September, October, and November of last year), this figure would’ve been the highest in over a year. While $225.2 million is nothing to boast about considering HTC used to rake in over $680 million in a month during its golden age, the fact of the matter is that people are actually buying the HTC U11.

In fact, Chang Chia-lin, president of the company’s smartphone division, previously stated that the latest squeezable flagship from HTC outsold its predecessors in less than a month on the market, and we are seeing reports that the Taiwanese electronics company may ramp up its inventory levels to meet increased sales in the summer months. Not only that, Google’s upcoming flagship phones are rumored to be manufactured by HTC for the second time, which would help boost its revenue even further.

HTC’s current flagship certainly isn’t without its flaws, but HTC’s incessant innovation as well as its unparalleled fan base might just prove to be a tipping point for the struggling company.

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