Power density is as important (or even more so) as floor space. When I run out of floor/rack space I can migrate to high density servers (eg. blades) - but only if I have sufficient power. If I only have 2kW to a rack, then I only have 2kW - upgrading that can be more challenging than increasing density. How much the rack can be upgraded to is determined by the power feed to the data centre location. The bigger that is, the more I have to grow into without costly upgrades (eg. having to upgrade the onsite transformers and medium/high voltage lines to the location down the track gets very costly - that's assuming Eskom/municipality can still provide it to you).