HE PURPLE BOOK "contained the hardware schematics for the IBM PC as well as the code listings for the ROM BIOS," Dave Bradley, one of the machine's 12 original designers, later explained to me. "It contained just about everything you'd want to know if you were going to build a device that would plug into the IBM PC."
In the Purple Book, as Bradley said during the panel, "We told all the PC secrets."
IBM wasn't the first personal computer maker to spill its guts. Apple published the source code for its Apple II. Atari and Commodore also offered similarly extensive documentations. But for Big Blue, a company that built a dynasty on proprietary products, the Purple Book represented a break with tradition as almost as radical as Martin Luther's breach with the Holy Mother Church.
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