Well as to shareholders ... Two of them are Multichoice and ETV, So I guess we can't expect them to really take on themselves.
A Third is Telkom, and I really don't expect anything but consumer rape from them. For them "Value for Money" means buying cheap and selling high.
Don't know who On Digital Media or Walk on Water are, but the later sounds scarily like a religious organisation? Can we expect to see lots of American Televangelsits promising salvation at discount rates there?
Don't want to sound negative, but I don't expect much from this lot. It's not price that worries me, but content. I would happily pay more for decent content. But then I understand that SA is sports mad and thats all the majority care about. What I would do for the real US Sci Fi channel (not the watered down version we used to have). Or something like UKs Sky Gold. But alas, I suspect we will be getting more of the same.