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Cold call crackdown in South Africa
South Africa's Information Regulator will soon take decisive action against direct marketers contravening the Protection of Personal Information Act (POPIA) through spam calls.
Information Regulator chair Pansy Tlakula told 702 that the watchdog is finalising the publication of a guidance note which effectively says telemarketing amounts to electronic communication and must adhere to POPIA.
South Africa's Information Regulator will soon take decisive action against direct marketers contravening the Protection of Personal Information Act (POPIA) through spam calls.
Information Regulator chair Pansy Tlakula told 702 that the watchdog is finalising the publication of a guidance note which effectively says telemarketing amounts to electronic communication and must adhere to POPIA.