It's unfortunately not as simple as one would think.
We recently ran a backbone in the Bottelary hills. It's connected to our DC in Teraco via a Metroclear layer 2 fibre connection, at tremendous expense. We've done this not only as a FTTF (Fibre To The Farm) proof of concept, but also to provide the towers we have there with stable backhaul back to Teraco.
Here's the fibre coverage map that project.
http://www.cape-connect.com/bottelaryfibrecover.html
This isn't like in town where you can put down a little box on the pavement and it's left alone. Out there you have to build fortresses like the one below just to house junction boxes.
http://www.metroclear.co.za/2016_B_4.jpg
So far, three clients have signed up. One is a FTTB user taking 30Mb. The other two are FTTH users taking 5Mb connections, milking those connections for every bit of data they can.
During the canvassing stage everyone we spoke to was interested. We had 30 sets of service application forms in hand before the first pick went into the ground, but as soon as it's time to put their money where their mouths are, suddenly individuals and businesses are "in contract" to a WISP or an ADSL, or can't afford the install amount.
We would only consider doing something like this again if there was at least 50% buy in from the community and everyone paid up front for installation.