Introducing new product to the big retailers

Zukat

Expert Member
Joined
Oct 11, 2010
Messages
1,423
Would appreciate help in the process to follow in introduction of the new product to south african market through retailers. I researched the market and also performance of the product in other countries similar to SA in the field of application, its just to get through to the right doors and understanding where I should start.
 

vindicem

Well-Known Member
Joined
Jan 7, 2017
Messages
429
Would appreciate help in the process to follow in introduction of the new product to south african market through retailers. I researched the market and also performance of the product in other countries similar to SA in the field of application, its just to get through to the right doors and understanding where I should start.

Make appointment with retail buyers. Take it from there.
The information you've given stops at 'introduction of new product'. Retailers would want to know about your company and all the legalities. Also things like delivery systems and capacity etc etc.

Can you carry your production and supply for 90 - 150 days without payment from retailer?
 

Johnatan56

Honorary Master
Joined
Aug 23, 2013
Messages
30,957
No idea what you are saying op

He has product X which works well in country Y that has a similar setting (be it culture, income groups, general need) and wishes to bring the product to South Africa. He needs to know how to get an interview with a large retail store in order to get X onto the shelves.
 
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