Introducing new product to the big retailers

[Zukat]

Would appreciate help in the process to follow in introduction of the new product to south african market through retailers. I researched the market and also performance of the product in other countries similar to SA in the field of application, its just to get through to the right doors and understanding where I should start.

 

[vindicem]

Would appreciate help in the process to follow in introduction of the new product to south african market through retailers. I researched the market and also performance of the product in other countries similar to SA in the field of application, its just to get through to the right doors and understanding where I should start.

Make appointment with retail buyers. Take it from there.
The information you've given stops at 'introduction of new product'. Retailers would want to know about your company and all the legalities. Also things like delivery systems and capacity etc etc.

Can you carry your production and supply for 90 - 150 days without payment from retailer?

 

[vindicem]

Ok, in what category does this product fall?

 

[Thor]

No idea what you are saying op

 

[Johnatan56]

No idea what you are saying op

He has product X which works well in country Y that has a similar setting (be it culture, income groups, general need) and wishes to bring the product to South Africa. He needs to know how to get an interview with a large retail store in order to get X onto the shelves.