I think that is their target market and always was.
Not just the mom-n-pop, but also the SOHO users.
I remember sitting in a meeting sometime back with a marketing chick and two other graphic designers - I was called in to do some multimedia stuff.
They got talking about how dial-up is so expensive and have you heard of this new iBurst thing ?
I kept quiet and just listened. The marketing chick had been short changed by Telkom when she moved offices - couldn't get ADSL.
She was raving about iBurst and how she can get her email anytime she wants etc. - note, this is ALL she cared about. Getting her email quickly.
The graphic designers, two old ducks working on Mac, were at the same level of understanding as the marketing chick - the internet is about email.
Those are the clients iBurst want - the people who are completely unaware of what broadband really means and what services it can bring to them and in fact, how much money they can save.
So the whole thing was indeed a "bait 'n switch" right from the very beggining, as some of the more savvy members of this forum warned.
Now that you "youngsters" have seen the wise advise behind this warning, perhaps you'll be more careful next time and not let your arrogance get in the way of common sense.
This post, is in effect, a rounda-bout way of me saying "I told you so" - dig through my own posts on the fact that iBurst don't want you "broadband abusers" on their network anymore - you helped "stress test" it for them...
Sick, isn't it ?