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BBSA
Honorary Master
- Joined
- Jul 11, 2005
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Kellogg, one of the county’s top cereal companies, has agreed to stop using misleading terms such as “healthy,” “nutritious,” and “wholesome” to promote products like Frosted Mini-Wheats.
On Monday, the Battle Creek, Michigan-based corporation, officially known as The Kellogg Company, entered into a settlement agreement with a class of five plaintiffs in California and New York, who alleged Kellogg used deceptive health and wellness claims to market high-sugar cereals and breakfast bars.
The settlement, which was granted preliminary approval by a federal court judge in the Northern District of California, requires the company to stop using a handful of familiar phrases, and pay over $20 million to members of the public who claim they were victims of false advertising. The parties agreed to settle after three years of litigation and just a few months away from trial.
newfoodeconomy.org
On Monday, the Battle Creek, Michigan-based corporation, officially known as The Kellogg Company, entered into a settlement agreement with a class of five plaintiffs in California and New York, who alleged Kellogg used deceptive health and wellness claims to market high-sugar cereals and breakfast bars.
The settlement, which was granted preliminary approval by a federal court judge in the Northern District of California, requires the company to stop using a handful of familiar phrases, and pay over $20 million to members of the public who claim they were victims of false advertising. The parties agreed to settle after three years of litigation and just a few months away from trial.
Kellogg agrees to stop marketing sugary cereals as “healthy”
A $31 million settlement in a California lawsuit will force Kellogg to significantly change its marketing.
newfoodeconomy.org
