Kochava legal battle with FTC could lead to changes in the global data marketplace

mylesillidge

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Data brokers know everything about you — and will sell to anyone

Kochava, the self-proclaimed industry leader in mobile app data analytics, is locked in a legal battle with the Federal Trade Commission in a case that could lead to big changes in the global data marketplace and in Congress’ approach to artificial intelligence and data privacy.

The stakes are high because Kochava’s secretive data acquisition and AI-aided analytics practices are commonplace in the global location data market.
 
That's some scary sht, I never knew there was such a big market just for the location data, that explains all those stupid little apps that for some inexplicable reason ask for location access, so it would seem they want to sell that data as part of their income generation.
 
That's some scary sht, I never knew there was such a big market just for the location data, that explains all those stupid little apps that for some inexplicable reason ask for location access, so it would seem they want to sell that data as part of their income generation.
The location data puts a chunk of context to other personalized data that these guys get.
 
The only question I have, and don't see any mention of, is if the FTC is trying to stop this for Americans' data, what is South Africa doing to protect our users?
 
We've made some laws and regulations...




Oh you want something to be implemented and enforced, yeah sorry boss wrong government for that.
Yep some of the best laws, but close to zero enforcement! It's almost like we hope the laws will police themselves ;-)
 
Yep some of the best laws, but close to zero enforcement! It's almost like we hope the laws will police themselves ;-)
I have an idea. (Half baked one)

How about instead of funding an information regulator, you take that money and put it into a prosecution fund.

Lawyers can apply for that funding to bring cases to civilian court for breaches of those laws.

If they win, they get the money to pay their fees. if they lose, they get nothing.

Let the private sector handle the enforcement.
 
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