LG reveals new smartphone design

Jamie McKane

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LG reveals new smartphone design

LG has revealed a new design which it will use for flagship smartphones going forward, beginning with its upcoming smartphone expected to launch next month.

"LG Electronics’ new minimalistic design language for its upcoming smartphone is a nod to the natural world with a visual form factor that differs from the industry trend and features a 'Raindrop' camera and front-back symmetrical curves, among other evolutionary design departures from previous LG mobile devices," the company said.
 
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“Our upcoming smartphone will draw on the rich history of classic LG designs which have always been distinctive at first touch,” said vice president Cha Yong-duk, head of LG’s Mobile Communications Design Lab. “This handset will be a first-look at the competitive edge we will be bringing to every LG smartphone going forward.”

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