- Apr 4, 2014
See hidden discussions | Win great prizes | Get free support
“Telkom’s use of the term in some of our advertising is in the descriptive sense to describe the speed of the broadband service and, therefore, we believe we are entitled to use the terms “lightspeed”, “light-speed” and “the speed of light” in conjunction with the Telkom name,” she said.
Lightspeed is not in the dictionary....
Free advice to Telkom: Walk away. You will lose this one.
Sadly in SA it seems products and their descriptions don't have to be related. Guess Lightspeed will just become synonymous with fast internet as broadband has become synonymous with slow internet. Maybe we'll end up with broadband sometime somewhere.They shouldn't be allowed to use the term. Either of them. It implies fast and is thus not representative of the state of Internet in sa at all.