L'Oreal to remove words like 'whitening' from products

Grant

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Mar 27, 2007
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French cosmetics giant L'Oreal announced Saturday it was removing words like "whitening" from its products, against the backdrop of global anti-racism protests.



"The L'Oreal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products," the company said in a statement.
The announcement follows Thursday's decision by the Indian and Bangladeshi arms of Unilever to rename their locally marketed "Fair & Lovely" skin-lightening cream for the same reason.

Several companies -- including L'Oreal -- have been criticised recently for skin-lightening products after the global rise of the Black Lives Matter movement following the police killing in the US of African-American George Floyd last month.
 

ForceFate

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May 18, 2009
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23,335
It still is
Black woman straightening their hair and bathing in skin lightener.
White woman on sun beds and crimping their hair
Mostly confusing for men, especially the conservatives (white, black, green, purple, etc). Women suddenly having rights and animators having to ditch or make changes to characters they're used watching since the 20s.
 

neoprema

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Jan 12, 2016
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2,715
Its sad, because people think this will actually miraculously take racism away yet we teach it to each generation over and over again.
 

ForceFate

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May 18, 2009
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23,335
The men adapted quickly:
Moobs
Manbags
Manbuns
.
.
.
If what I'm reading here daily is anything to go by...

I'm glad we live in the modern world, where lives aren't in the hands of the clergy, the monarchy and their conservative councils.
 

Hamster

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Aug 22, 2006
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34,562
Imagine they put all this money and effort of de-whitening products and halting advertising campaigns into sending food to 3rd world countries where non-white kids are dying of famine.

You know - real change.
 

wbot

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Aug 30, 2017
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What happens now if someone goes to the store and asks for skin lightening products? What are they gonna call it now? People who use skin lightening products want lighter skin, now it's almost as if loreal are saying that their customers are racist for using skin lightening products.
 
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