LSM Distributors (Porsche SA) Take Over Lamborghini In South Africa


Honorary Master
Aug 9, 2009
Interesting development with Lamborghini sales in SA/

It has been fairly hush hush but we can now confirm that the CEO of Porsche South Africa, Toby Venter, will be adding the Lamborghini brand to his LSM Distributors portfolio.

Those in the know, will know the Lamborghini brand was previously distributed by Imperial Group but will now be joining the official Porsche and Bentley distributor in the country.

Adding supercar Lamborghini to the fold makes perfect business sense, explains Venter, as all three brands fall under the Porsche business in Germany, as part of the Volkswagen group.

Venter does not believe that the three luxury brands will cannibalise each other, “as they each have their own fans and supporters”.

A new Lamborghini showroom will open at the Bentley facility in Melrose Arch, Johannesburg, on the 2nd of May and the existing showroom in Cape Town will also be taken over.

Venter hopes to sell around 50 Lamborghini’s a year in South Africa which may seem optimistic but the new Urus SUV will be here in the third quarter of the year to boost sales drastically.


Honorary Master
Aug 9, 2009
Lamborghini has a new SA distributor (check out full pricing)

LSM Distributors, the company responsible for the distribution of the Porsche and Bentley brands in South Africa, has welcomed Lamborghini to its stable.

In a statement, the firm officially announced that it had been awarded “distribution and servicing rights” for the Italian brand in South Africa. Previously, Lamborghini was distributed locally by the Imperial Group.

The company said that it had taken over the Lamborghini showroom in Cape Town and opened a new dealership at Melrose Arch in Johannesburg. Furthermore, it revealed that it had plans to create a new facility in Umhlanga to “service the needs” of customers located in KwaZulu-Natal.

“We believe that Lamborghini will complement the existing vehicle brands already represented by LSM Distributors. Our vision is to excite customers with excellent product as well as exemplary service,” said Toby Venter, chief executive officer for LSM Distributors.

The company also released its latest price-list, which now includes the Lamborghini Huracán Performante Spyder at R6 795 000. Check out pricing of all nine models on offer below (take note that the Urus will launch here in the third quarter of 2018, and that all models come standard with a three-year/100 000 km maintenance plan).


Lamborghini Urus: R3 495 000
Lamborghini Huracán LP580-2 Coupé: R4 595 000
Lamborghini Huracán LP580-2 Spyder: R4 995 000
Lamborghini Huracán LP610-4 Coupé: R5 295 000
Lamborghini Huracán LP610-4 Spyder: R5 795 000
Lamborghini Huracán Performante: R6 095 000
Lamborghini Huracán Performante Spyder: R6 795 000
Lamborghini Aventador LP740-4 Coupé: R7 895 000
Lamborghini Aventador LP740-4 Sypder: R8 695 000


Honorary Master
Aug 9, 2009
Porsche importer takes over Lamborghini distribution in SA

It’s official: Lamborghinis will in future be distributed in South Africa by LSM Distributors, the same company responsible for the Porsche and Bentley brands locally.

Previously imported here by Imperial Group, the Italian supercar brand will be sold from Lamborghini showrooms in Melrose Arch in Johannesburg and Century City in Cape Town, with an Umhlanga dealership to be established to service customers in KwaZulu-Natal.

Adding Lamborghini to the LSM Distributors stable makes sense as Lamborghini, Bentley and Porsche are all part of the extended Volkswagen group which also includes Audi, Bugatti, Seat, Skoda, as well as Ducati motorcycles.

“The vast experience of LSM Distributors in the luxury car segment provides Lamborghini and their customers with a sustainable future in South Africa,” says Damien Percheron, Area Market Manager Middle East and Africa.

Toby Venter, Chief Executive of LSM Distributors, says: “We believe that Lamborghini will complement the existing vehicle brands already represented by LSM Distributors. Our vision is to excite customers with excellent product and exemplary service.”

Lamborghini’s nine-model line up includes the fastest car in South Africa, the Aventador S which is powered by a 6.5-litre normally aspirated V12 pushing out 544kW and 690Nm, making it capable of reaching 350km/h. The coupe version is yours for a starting price of just under R8-million, and somewhat more if you want your hair messed up by the topless Roadster derivative.

Representing a slightly cheaper entry into the Lamborghini world is the V10-engined Huracan which is available in six versions starting at R4.5-million, including the 470kW Performante which until recently held the Nurburgring Nordschleife production car lap record (until the Porsche GT2 RS came along and beat it).

The range also includes the recently-introduced Urus - a relative steal at R3.5-million - which is Lamborghini's contender in the popular sports SUV segment.


UrusR3 495 000
Huracán RWDR4 595 000
Huracán RWD SpyderR4 995 000
Huracán AWDR5 295 000
Huracán AWD SpyderR5 795 000
Huracán PerformanteR6 095 000
Huracán Performante Spyder R6 795 000
Aventador SR7 895 000
Aventador S RoadsterR8 695 000

All new Lamborghini prices include a 3 Year/100 000 km Driveplan.