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"The standard is developed by the 3GPP (3rd Generation Partnership Project) and is specified in its Release 8 document series, with minor enhancements described in Release 9." - http://en.wikipedia.org/wiki/3GPP_Long_Term_EvolutionApple invented LTE, they can call it what ever the hell they want.
You guys make it sound like Jobs scared them s***less.
“In South Africa it became an issue, firstly because of Cell C blurring the lines with their ‘4GS’ term, and secondly because the Advertising Standards Authority has seen itself as the arbiter of such definitions in advertising materials,” said Goldstuck.