Jamie McKane
MyBroadband Journalist
- Joined
- Mar 2, 2016
- Messages
- 7,000
Media companies take on Google and Facebook
In an effort to retain advertisers and slow the advance of Google and Facebook, European broadcasters are setting aside traditional rivalries to forge alliances that offer wider reach for ads and internet-style data about audiences.
In an effort to retain advertisers and slow the advance of Google and Facebook, European broadcasters are setting aside traditional rivalries to forge alliances that offer wider reach for ads and internet-style data about audiences.
