Mobile changing the way companies communicate

[rpm]

http://mybroadband.co.za/news/Cellular/944.html

 

[Syndyre]

Great, more spam.

 

[XCentricdave]

And it won't take long before this advertising 'channel' becomes saturated. How many spam SMSs /MMSs will it take before you are climbing the walls and demanding a complete opt out?

Companies must be extremely careful with this advertising route. Consumers are voting with their PVRs and internet browser plugins (Spamblock etc), and are telling companies that they do not wish to be advertised at.

Who enjoys receiving sales phone calls at home in the evening? I don't want them on my cell phone either.

Any company engaging in this kind of activity is almost always taken off my list of places I will buy from.

 

[SlappY]

Any company stupid enough to try this form of advertising deserves to go down in flames. Cellphones are personal devices, delivering advertising to them is an invasion of privacy to the highest degree. There is not one person I know who wants there cell phone clogged up with crap. Personally when I recive sms spam I track down the company and lodge a complaint and threaten legal action. More often than not the "list of consenting customers" has been sold to some company who has been told that everyone on it is consenting. And anyone in marketing thinking of going this route needs to ask themselves if they want to be a part of the planets most hated people.

 

[Tns]

sending unsolicited mail is frowned upon same as sms and mms, besides i am not interested receiving adverts on my cellphone unless i subscribed to it.