Mobile operator focuses on ads

[rpm]

http://mybroadband.co.za/news/Cellular/1609.html

 

[XCentricdave]

would focus on selling advertising on its mobile internet sites Vodafone live! and Vodacom4me

So long as the advertising doesn't take up too much space on the screen - these services are difficult to use anyway without using up space for adverts.

He said consumers would also be targeted by direct marketing campaigns through messages and adverts delivered by SMS or MMS, but would have to choose to receive these ads.

Perfect - so long as I can opt out.

Vodacom commercial executive director Romeo Kumalo said: “We will use free minutes and SMSes to give incentive to people to opt in to receive these messages.

Again perfect - share the advertising revenue with me!