MTN rebranding on 27 February 2022

[Jan]

MTN is rebranding — starting with the logo outside its Joburg offices

MTN is preparing to launch a major rebrand on 27 February, simplifying its logo and updating its brand colours.

The new logo is already visible outside MTN’s offices near the 14th Avenue offramp to the N1 freeway.

 

[Drifter]

So catering for the 30% standard. Good on them.

 

[Jet-Fighter7700]

not the first rebrand they have done, at least they haven't changed their name to the "yellow Network"

 

[Willie Trombone]

 

[backstreetboy]

Que? They have the best network in the country...

 

[Willie Trombone]

MTN is rebranding — starting with the logo outside its Joburg offices

MTN is preparing to launch a major rebrand on 27 February, simplifying its logo and using “Y’ello” instead of its old tagline, “Everywhere you go”.

The new logo is already visible outside MTN’s offices near the 14th Avenue offramp to the N1 freeway.

Why the double post?

MTN reveals new logo

MTN reveals new logo Telecommunications Group MTN has revealed a new logo ahead of an official brand refresh.

mybroadband.co.za

 

[Randux]

Bonuses for everyone

 

[Thor]

Looks crap. Brands don't have design balls anymore.

 

[Dan C]

Looks crap. Brands don't have design balls anymore.

It looks good. We are not living in the 70's anymore.

 

[ch@rge]

I just think of the Intel logo when I see that...

 

[Y'all Qaeda]

When I see that, and I think of how many meetings and $ went into designing that.. It makes me wanna puke.

What is it with the "modern" logo designs that makes them look like they can be built entirely from CSS by a 1st year CS student.

 

[Kornhub]

This just reminded me of the yebo gogo ad from vodacom. Sigh blast from the past.

 

[Dan C]

When I see that, and I think of how many meetings and $ went into designing that.. It makes me wanna puke.

What is it with the "modern" logo designs that makes them look like they can be built entirely from CSS by a 1st year CS student.

I don't see any '$' in that design.

 

[j4ck455]

“Y’ello” is written in stylised white text on the same yellow background.

According to Google Translate "Y'ello" must be Spanish:

Google Translate

Google's service, offered free of charge, instantly translates words, phrases, and web pages between English and over 100 other languages.

translate.google.co.za

Seriously Google, why is there no "Decolonised" language option?

 

[dj_jyno]

When I see that, and I think of how many meetings and $ went into designing that.. It makes me wanna puke.

What is it with the "modern" logo designs that makes them look like they can be built entirely from CSS by a 1st year CS student.

10 minutes in Inkscape, tops?

 

[Y'all Qaeda]

I don't see any '$' in that design.

You think they designed it themselves? Pull a Makate and did the design internal? I wasn't involved personally, but from past experience, this was likely outsourced to and there was pitch meetings and drinking sessions and meetings around the shade of blue....

 

[Dan C]

You think they designed it themselves? Pull a Makate and did the design internal? I wasn't involved personally, but from past experience, this was likely outsourced to and there was pitch meetings and drinking sessions and meetings around the shade of blue....

errrhmmm.. my reply was a joke about the character '$' in the design.

 

[Y'all Qaeda]

errrhmmm.. my reply was a joke about the character '$' in the design.

Ah. My bad.

 

[Decarin]

Its ugly. Excellent.

Certainly fits the stale, corporate, monotone company it represents.

 

[Decarin]

I don't see any '$' in that design.

You should watch Ozark. There's $ everywhere, particularly in stuff like this.