Mureza Auto (African car brand)

FiestaST

Honorary Master
Joined
Aug 9, 2009
Messages
119,706
A new "African car brand" has emerged./

African car brand? Mureza debuts Prim8 (and plans half-tonne bakkie)

Mureza Auto Company, which describes itself as a “new African car brand”, says its first product for South Africa will debut later in September 2019.

The first model will be badged “Prim8” and will take the form of a cross-hatchback assembled initially from semi-knocked down (SKD) kits in the Automotive Supplier Park in Rosslyn, and later at the Willowvale assembly plant in Zimbabwe as well as the ex-Hyundai plant in Botswana.

The new model will make its debut at Automechanika Johannesburg in prototype form. The unit in question has been converted from left-hand drive to right-hand drive locally, but Mureza says the future SKD and completely knocked down (CKD) kits will be “set up for right-hand drive”.

Power for the Prim8 comes from a 1,5-litre petrol engine developing 87 kW and driving the front wheels through either a five-speed manual or a continuously variable transmission (CVT). The target, says the new company, is to offer the best-equipped version of the new model at “between R180 000 and R200 000”.

The specification of the top model will include keyless entry, a seven-inch touchscreen, Bluetooth, navigation, a reversing camera, cruise control, parking sensors, air conditioning, power-adjustable driver's seat, four airbags, electronic stability control, ABS and tyre-pressure monitoring. A three-year warranty will also ship standard.

Mureza says it also plans to build a half-tonne bakkie (finally some sort of competition for the Nissan NP200?), a sedan, a small SUV and even an electric vehicle. Thereafter, the company wants to locally develop a range of one-tonne bakkies and a panel van under the “Tusker” name.

So, what do we know about Mureza? Well, the new business is backed by funders in the United Arab Emirates. It says it “initially has a joint venture” with the SAIPA Group in Iran for “platform-sharing and the supply of some of the other major components”, although adds its “ultimate objective is to design and manufacture vehicles in Africa for African drivers”.



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Zoomzoom

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Aug 15, 2014
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5,469
Too fancy, too expensive, won't compete. Let's be straight up honest here, there are plenty of offerings from well established companies in this price range. Who in their right mind is going cough up that kind of cash for an unknown newbie 'African' car? Right. No more to be said.

Is it SO hard to realise that what the market desperately needs is a CHEAP 'people's car'?
 

TheChamp

Honorary Master
Joined
Feb 26, 2011
Messages
57,358
Too fancy, too expensive, won't compete. Let's be straight up honest here, there are plenty of offerings from well established companies in this price range. Who in their right mind is going cough up that kind of cash for an unknown newbie 'African' car? Right. No more to be said.

Is it SO hard to realise that what the market desperately needs is a CHEAP 'people's car'?
True, they will crash and burn.
 

joshuatree

Expert Member
Joined
Jul 2, 2012
Messages
2,778
Only if one can pay in Zim dollars.

Ford Australia is already testing a new bakkie that will slot in beneath the Ranger.
 

Brawler

Honorary Master
Joined
May 23, 2006
Messages
11,472
:sick:
Not only is it ugly but I don't think I've ever seen a car look so cheaply made in a photo. Imagine IRL :eek:
Looks like a write off that a backyard panel beater fixed for his mate for a 6 pack of zamalek.
Kind of reminds of a Dacia before Renault.
 

UrBaN963

Honorary Master
Joined
Jul 27, 2016
Messages
19,000
These are the promo photos for our launch vehicle.

Let's take them using a 3310. YAS!
 

pinball wizard

Honorary Master
Joined
Feb 9, 2010
Messages
34,361
This is a well used car. Look at the bumper under the left spotlight. Solidly nerfed a kerb there.
 
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