Mureza Auto (African car brand)

FiestaST

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Africa's new car brand Mureza to assemble vehicles in SA

To design and build affordable cars in Africa, for African drivers - that’s the aim of a new car company called Mureza.

The start-up is based in South Africa, but describes itself as an African car company as the project is being driven by a group of Africans from various countries. The initial products will be born from a joint venture with Iran’s second biggest car company, the SAIPA Group, which will supply platforms and components - although in the long run the company will strive for product independence.

The first model out the starting blocks will be a crossover hatchback, called the Prim8 (which is pronounced Primate - something they might want to rethink) and South Africans will be able to see it in prototype form as early as this week, as it will be on display at the Automechanika Expo at Nasrec in Joburg from September 18 to 21. Interestingly enough, the hatch is also set to be spawn a half-tonne bakkie, sedan and compact SUV at some point in the future, while a one-tonne bakkie range is also said to be in the works.

The Prim8 will initially be assembled in SKD kit form at a facility in Rosslyn, as well as at the Willowvale plant in Zimbabwe and in the ex-Hyundai plant in Botswana. CKD production is likely to commence at a later stage.

What else do we know about the Prim8?

According to Mureza, the new compact crossover hatch will cost between R180 000 and R200 000 in fully equipped form, and by that they mean it will come with features like a 17.8cm touchscreen infotainment system with satnav, keyless entry, cruise control, power-adjustable driver’s seat, four airbags, ESP stability control, ABS and tyre pressure monitoring.

Under the bonnet you’ll find a 1.5-litre petrol engine that produces 87kW, and it can be mated to either a five-speed manual or CVT transmission.

The car will also be covered by a three-year warranty.

One of the leaders driving the project, Tatenda Mungofa, explains that the brand aims to fill the void between the traditional new vehicles and the used imports that are sold throughout much of Africa (although not in South Africa), with a new model that’s not priced too far above the latter.

“We will also engage with the people selling used imports to retail our new models and will assist them in setting up service facilities where this is viable, or else we will appoint independent servicing outlets in the various SADEC countries that we are targeting as a first step for our new company,” Mungofa said.

 

TheChamp

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According to Mureza, the new compact crossover hatch will cost between R180 000 and R200 000 in fully equipped form, and by that they mean it will come with features like a 17.8cm touchscreen infotainment system with satnav, keyless entry, cruise control, power-adjustable driver’s seat, four airbags, ESP stability control, ABS and tyre pressure monitoring.

Mostly unnecessary gimmicks to push the price up.
 

Matt91

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That is a fecking ugly ass car. Don't see the connection to it being an "African car brand" when it comes from Iran, looking forward to this being a monumental failure of galaxy note 7 proportions.
 

joshuatree

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No worries , no more African car when Trump takes out Iran due to the Saudi oil drone attack.
 

rietrot

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Yes, very unnecessary when it can potentially save your like in an accident..
Just don't make accidents. Problem solved.

I think there is a need for a real cheapy, don't know about demand though.
 

TheChamp

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Just don't make accidents. Problem solved.

I think there is a need for a real cheapy, don't know about demand though.
But it can still be a cheapie with airbags and ABS. Just remove the ESP, cruise control, touchscreen, power adjustable seats, keyless entry, tyre pressure monitoring, electric windows and many other features.

Let people spec the car as they need.
 

FiestaST

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African car start-up, Mureza, will debut new locally-assembled model

A new primate will be make its debut at Automechanika Johannesburg in Nasrec, from 18-21 September, but this isn't a mammal, it's a new car model launching in Mzansi.

The new automaker is Mureza a joint venture with the SAIPA Group in Iran for platform-sharing and the supply of some of the other major components.

However, the company says its ultimate objective is to design and manufacture vehicles in Africa for African drivers.

Visitors to Automechanika Johannesburg will see the firm's first model, a prootype of the Prim8 (pronounced Primate) that's been converted from left hand drive into right hand drive locally. The automaker says future SKD and CKD kits will be set up for right-hand drive.

 

FiestaST

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Iranian Hatchback for SA Market

South African might soon have a new car brand, from Iran.

Mureza Auto Company has announced its intention to launch a hatchback locally, with funding from the UAE securing its operational capital.

This new venture will be debuting its Prim8 hatchback at the Automechanika show in Johannesburg, which opens this week.

What do we know about the Prim8? The platform and most of its engineering are sourced from Iran’s SAIPA group, which has been building vehicles on contract for the Iranian market since 1965.

The Prim8 features a 1.5-litre naturally-aspirated petrol engine, producing 87 kW. As one would expect from a hatchback of its size, the Prim8 is front-wheel drive.

Mureza is keen to offer comprehensive equipment levels with its Prim8. Its best trim option for the local range will include keyless entry, a seven-inch touchscreen infotainment system, SatNav, rear-view camera, parking sensors and air-conditioning.

You’ll also get electronic stability control, tyre-pressure monitoring, a powered driver’s seat and four airbags.

Price? Mureza isn’t confirming a specific retail structure but quotes a figure within the relatively narrow band of between R180 000 and R200 000 for the best-equipped Prim8.

What is particularly interesting about the Mureza Auto project, is how it intends to source and produce these Prim8s for the local market.

 

FiestaST

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African brand Mureza also planning half-tonne and one-tonne bakkies

Africa’s new car company Mureza announced this week that it will kick off its operations with a budget crossover hatchback that’s curiously named Prim8 (and pronounced Primate) but the company has bigger plans than that in the long run, with two bakkies in the works - a half-tonner to compete with the Nissan NP200 and a Cummins-powered one-tonne range that will be marketed under the Tusker name.

The half-tonne bakkie, if executed correctly, will be a godsend for South African buyers, who currently only have a single option following the disappearance of the Chevrolet Ute and Ford Bantam.

Mureza says that the half-tonner will be based on the same platform as the Prim8 hatchback (pictured below), which will also spawn a sedan and compact SUV.

This vehicle's platform and parts will be supplied by the SAIPA Group, and as yet it’s unclear how much local modification will take place, although we do know that in the longer term Mureza wants to be more autonomous in terms of vehicle design.

The Iranian partner company currently offers a compact pick-up called the Saipa 151 (pictured below), but the half-tonner that we eventually get will likely be based on the vehicle that replaces this, as the 151 is based on an older-generation platform called X4, while Mureza says our bakkie will be built around the Prim8's X100 platform.


Screenshot_20190917_122748.jpg
 
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