Mureza Auto (African car brand)

Symphonized

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Joined
Nov 6, 2019
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242
So this is another one of those, like the so called SA cellular phones. It's only assembled here but all made in the homeland of China
 

FiestaST

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Aug 9, 2009
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A major leap for Africa as first black-owned car building company begins sales in SA

• The Mureza Auto Company is the first black-owned car building company in Southern Africa.

• The Group enters the local market with its new Prim8 hatchback.

• The Prim8 can be reserved at about R44 000.

The Mureza Auto Company, registered in Zimbabwe and South Africa and the first black-owned car building company in Southern Africa, will release the first batch of 100 Prim8 badged (pronounced Primate) vehicles into the local market next week. According to a release from company, registered under Mureza Holdings, the Prim8 vehicles can be pre-ordered and reserved at $3000 (about R44 000) on the Mureza website for delivery in South Africa or Zimbabwe.

Mureza Auto debuted at Automechanika Johannesburg two years ago where it announced a joint venture with the Iranian SAIPA Group (Société Anonyme Iranienne de Production Automobile, as registered in French) based in Tehran. The company, backed by funders in the United Arab Emirates and other investors, has recently been granted a licence to build and distribute its Prim8 models, based on the SAIPA Quick, in South Africa. It is currently assembled from SKD kits in the Automotive Supplier Park in Rosslyn, Pretoria.

In a statement dated 21 June, Mureza CEO Tatenda Mungofa described this step as "a major milestone in our vision to become the leading car manufacturer in Africa. To the African market, the wait is almost over. We are working in the background to ensure we bring quality and affordable vehicles to the African continent."

The Prim8 line-up, consisting of two models, will enter the market in South Africa at a suggested retail price of R196 000 and $13 500 in Zimbabwe. Other models in development include the Prime8-inspired T1 bakkie and the Athlete and Tusker models set to roll out next year.


Prim8 1.jpeg Prim8 2.jpeg Prim8 3.jpeg
 

FiestaST

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Willie Trombone

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A new "African car brand" has emerged./

African car brand? Mureza debuts Prim8 (and plans half-tonne bakkie)

Mureza Auto Company, which describes itself as a “new African car brand”, says its first product for South Africa will debut later in September 2019.

The first model will be badged “Prim8” and will take the form of a cross-hatchback assembled initially from semi-knocked down (SKD) kits in the Automotive Supplier Park in Rosslyn, and later at the Willowvale assembly plant in Zimbabwe as well as the ex-Hyundai plant in Botswana.

The new model will make its debut at Automechanika Johannesburg in prototype form. The unit in question has been converted from left-hand drive to right-hand drive locally, but Mureza says the future SKD and completely knocked down (CKD) kits will be “set up for right-hand drive”.

Power for the Prim8 comes from a 1,5-litre petrol engine developing 87 kW and driving the front wheels through either a five-speed manual or a continuously variable transmission (CVT). The target, says the new company, is to offer the best-equipped version of the new model at “between R180 000 and R200 000”.

The specification of the top model will include keyless entry, a seven-inch touchscreen, Bluetooth, navigation, a reversing camera, cruise control, parking sensors, air conditioning, power-adjustable driver's seat, four airbags, electronic stability control, ABS and tyre-pressure monitoring. A three-year warranty will also ship standard.

Mureza says it also plans to build a half-tonne bakkie (finally some sort of competition for the Nissan NP200?), a sedan, a small SUV and even an electric vehicle. Thereafter, the company wants to locally develop a range of one-tonne bakkies and a panel van under the “Tusker” name.

So, what do we know about Mureza? Well, the new business is backed by funders in the United Arab Emirates. It says it “initially has a joint venture” with the SAIPA Group in Iran for “platform-sharing and the supply of some of the other major components”, although adds its “ultimate objective is to design and manufacture vehicles in Africa for African drivers”.



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The primate? Who had the brain fart there?

dd0.jpg

Side note... that filler cap is low and in the weirdest place.
 
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JohnStarr

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May 21, 2018
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9,342
Er, very dodgy shots not showing much on the car. Is it that crap? Better second hand cars at the same price thanks!
 
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