For media agencies, this will be seen as a big middle finger. Global media agencies will advise their large clients to
stop advertising to minimise brand risk. They paused advertising as a polite way of saying get your house in order.
Still, an 80% very public reduction in critical staff and this move shows the unlikelihood of this. Bad timing as people finalise plans for 2023 media budgets, which are not an infinite pool, as he will discover. Woke, Libertarian, Nazi, whatever, none of it makes any business sense.
The only thing he has done well is shredded the myth of the billionaire polymath genius and his credibility.
Business writers have been sharpening their pens to commit this to history as a cautionary tale (See future book titles like: Icarus, #Fail, and
@Kaboom), which will become business case studies taught to students forever. To
Musk Something, as in
They Musked It, will probably become a dictionary term future generations will use.