Gnarls
Expert Member
- Joined
- May 20, 2008
- Messages
- 4,892
I never said I was privy as to why they chose a plaform. My comment was regarding choosing an alternate platform to redirect that spend to and that is quite easy to determine purely on their own past metrics together with any metrics compiled by their agency. I've discussed CPA ad nauseum now but if you have Platform A providing a CPA of $50 vs platform B of $25 you're getting a better return for your ad spend on platform B. Impressions and Clicks are more susceptible to manipulation and thus actual revenue paying customers are a better metric.
Then why are you making assumptions as if you were? Also, I'd much prefer a customer with a cpa of R10 who spends R100 at a time than a customer who's cpa is R1 but only spends R10 at a time.
As I said before, you have fun explaining a low cpa while you missed your revenue target.



