Musk Proposes to Buy Twitter for Original Price of $54.20 a Share

[nivek]

https://twitter.com/i/web/status/1589019082132967425

 

[RonSwanson]

Can't stop laughing... Phony Stark's plan to sell blue checkmarks has a wrinkle.

Folks, Valerie Bertinelli, or rather, verified Elon Musk.

View attachment 1416191

... and here's what that looks like in practice on twitter dot com

View attachment 1416193


Perfection.

This just goes to show what a shambles their processes and systems were in, the consequences of the rampant corruption and bribery around the blue checkmarks.

 

[Gnarls]

Agree to disagree.


The cost per acquisition is measured per campaign or across all campaigns. If you acquire 500 customers for a total ad spend on a campaign on twitter of $10,000 then $10000/500 = CPA of $20. Once acquired you can then market directly to your customers for further sales.

So work out initial sales as I've illustrated in the scenario above. I see you conveniently left it out.

I think you're misunderstanding. I'm saying you wouldn't typically use a social media marketing campaign to target your existing customers - You'd market directly. Social media ads typically allow quite advanced targetting including past interactions with advertisers...

You're still talking nonsense. If what you're saying is true, why the large scale move to looking at Customer Lifetime value. Social media companies specifically have targeting options to allow you to remarket because companies find it profitable.

Also, its a MASSIVE assumption on your part to believe that all leads are equal which is probably why you ignored revenue in your example above.

 

[RonSwanson]

And yet you still live in the shithole while praising Orania. Why don't you get rid of the lekker BEE and move to the paradise?

You'd certainly qualify for residence and you could stop whining then.

So your response to me calling you out for the coward that your are, is to attack me and propose that I be just as cowardly as you?

No thanks, I'm a little tougher than that, I contribute a lot to this country, and thus I have earned the right to call out incompetent thieves, cowards, socialists and fascists for what they are.

 

[Ponderer]

Wow. Discussing the pitfalls of a strategy isn't hate.

I'm sure Elon is completely clueless about the things you mentioned in this thread.

 

[Temujin]

 

[quovadis]

I'm sure Elon is completely clueless about the things you mentioned in this thread.

I didn't say he was clueless or not. It's a discussion forum.

 

[RonSwanson]

https://twitter.com/i/web/status/1589019082132967425

What a bunch of degenerates. I can now clearly see why Musk terminated Parawal "for cause".

 

[R13...]

https://twitter.com/i/web/status/1589019082132967425

Actual employees or "activists"?

 

[rietrot]

She's retweeting Democrats, riettie, so right now it looks like Elon's endorsing a bunch of them right before Tuesday.

Say, aren't you conservatives supposed to be getting better at comedy and aren't we liberals supposed to be terrified?

Yeah, I'm sure everyone is falling for that.

Especially the Democrats that hate Elon and won't vote for someone he endorsed.

 

[Pegasus]

Actual employees or "activists"?

It’s pretty obvious from the picture that those are ex right wing activist employees having a March.

 

[TheMightyQuinn]

I never said I was privy as to why they chose a plaform. My comment was regarding choosing an alternate platform to redirect that spend to and that is quite easy to determine purely on their own past metrics together with any metrics compiled by their agency. I've discussed CPA ad nauseum now but if you have Platform A providing a CPA of $50 vs platform B of $25 you're getting a better return for your ad spend on platform B. Impressions and Clicks are more susceptible to manipulation and thus actual revenue paying customers are a better metric.

No one gives a schit about all your inane waffling anymore...spouting Googled buzzwords about a topic you had zero understanding of.... until you decided to argue against all your arch enemies re. Twitter advertising.

Good god...I thought the Ukrain thread was mindnumbing with all the kakposting.

 

[quovadis]

So work out initial sales as I've illustrated in the scenario above. I see you conveniently left it out.

No, I conveniently stuck to cost per acquisition as not all customers are paying customers.

You're still talking nonsense. If what you're saying is true, why the large scale move to looking at Customer Lifetime value. Social media companies specifically have targeting options to allow you to remarket because companies find it profitable.

Also, its a MASSIVE assumption on your part to believe that all leads are equal which is probably why you ignored revenue in your example above.

You can remarket to the same demographic and exclude your own customers or include them - depends on the platform to some extent. My gut is that depending on how you pay for the exposure/interaction/filtering cost will dictate that strategy. Personalised direct channels are usually more successful than generic, but targeted, third party advertising.

As for CLV that's typically part of customer experience and is a measurement of the customer's value to your company POST acquisition. CLV is not measurable as the initial purchase.

Edit: Some of the usual horrific punctuation and added initial purchase isn't measurable as CLV.

 

[quovadis]

No one gives a schit about all your inane waffling anymore...spouting Googled buzzwords about a topic you had zero understanding of.... until you decided to argue against all your arch enemies re. Twitter advertising.

Good god...I thought the Ukrain thread was mindnumbing with all the kakposting.

Don't think I'n waffling. You're entitled to your opinion and your usual MO.

 

[TheMightyQuinn]

Actual employees or "activists"?

Extremely gray area when it comes to Twitter employees for years now already...

 

[Gnarls]

No, I conveniently stuck to cost per acquisition as not all customers are paying customers.

Lol, customer is defined as buying something from someone. Do you give you product away for free?

You can remarket to the same demographic and exclude your own customers or include them - depends on the platform to some extent. My gut is that depending on how you pay for the exposure/interaction/filtering cost will dictate that strategy. Personalised direct channels are usually more successful than generic but targeted third party advertising.

No more gut feelings. Please provide a source.

As for CLV that's typically part of customer experience and is a measurement of the customer's value to your company POST acquisition.

Citation needed cause you're talking nonsense again. Here from the shopify website.

In the big picture, customer lifetime value is a gauge of the profit associated with a particular customer relationship, which should guide how much you are willing to invest to maintain that relationship. That is, if you estimate one customer’s CLV to be $500, you wouldn’t spend more than that to try and keep the relationship. It just wouldn’t be profitable for you.

Sounds like part of a sound marketing plan to me.

Since the odds of selling to a current customer are 60% to 70%, according to eConsultancy, and the odds of selling to a new customer are 5% to 20%, investing your resources in selling more to your existing customer base is the key. In most cases, it’s far easier to sell to existing customers than it is to invest in acquiring new customers.

Sauce

 

[Vorastra]

https://twitter.com/i/web/status/1588949624559058944

 

[Defonotaltaccount]

 

[quovadis]

Lol, customer is defined as buying something from someone. Do you give you product away for free?

No but plenty of companies have free tiers, trial periods or other models of monetisation post acquisition.

No more gut feelings. Please provide a source.

A bit obtuse. If you receive a phone call or email from mybroadband directly asking you to participate in a conference are you more likely to interact with it or a generic advert on Twitter that you may or may not see?

Citation needed cause you're talking nonsense again. Here from the shopify website.

The customer relationship only exists post acquisition. You don't invest in social media advertising to maintain or foster that relationship.

 

[Vorastra]