While it is easy to knock the complainant I think it is unfair to critize him too much. If it is SO self evident why does MWEB need to explain Naked LLU? The quote from their facebook page:The ASA dismissed the complaint, saying that a hypothetical reasonable person viewing the advertising would not be misled as a subscriber would understand that they will be billed by the ISP for the internet connection, and by Telkom for the line rental.
So they are trying to convince the consumer via their campaign that it is unfair have to have a Telkom line (e.g. "it is unreasonable to have to have a Telkom line"), because you don't need it, but by the same token argue a case that "it is reasonable to have to have a Telkom line)" before ASA.Did you know that the Local Telecoms Operator insists that you rent a landline when you purchase an ADSL line, although you might never, ever need to use this service?